“Social responsibility in Tataouine is one of the doors to corruption”

A human rights activist: “Social responsibility in Tataouine is one of the doors to corruption”.

After the 2011 revolution, the people of Tataouine governorate rose up against the oil companies erected in the region, accusing them of draining the underground resources and causing them to cause a number of economic, social and environmental damage without taking into account the interests of society. That transitional period was able to create a defending societal awareness and demands for its rights represented in employment and development, forcing some companies to respond to the demands of young people with a number of initiatives under the so-called social responsibility. Corporate social responsibility, according to the European Commission’s concept, means “the self-volunteering of organizations to contribute to creating a better society and environment,” and the World Bank defines it as “the commitment of owners of economic activities to contribute to sustainable development by working with their employees, their families, the local community, and society as a whole to improve people’s standard of living in a manner that serves Trade and development simultaneously. Among these initiatives is the “Skills for Success” project, which is a community development project that aims to improve job opportunities in the region, with funding from the Austrian Petroleum Company. OMV (OMV) is estimated at 7 million dinars over four years and implemented by the Austrian organization Helvezook. According to the data published on the official “OMV” website, this program achieved 368 jobs, created 51 small companies, and trained more than 1,300 beneficiaries in various specializations. The second initiative was launched in 2015 following the signing of the Corporate Social Responsibility Charter between the Ministry of Industry, Energy and Mines at the time and four petroleum companies. This program relied on four main axes: promoting the private sector, advancing development by relying on the associative fabric, taking care of the infrastructure, then marketing and promoting the entity.

Boost own initiative

Unemployment is a major cause of social tension that develops feelings of frustration and resentment among young people in the wilaya of Tataouine, especially as it ranks first nationally in the unemployment rate.
In the context of encouraging private initiative and advancing development in the region, the Corporate Social Responsibility Program was able to finance special projects for a group of young people.
Khaled Daghari (34 years old), one of the young beneficiaries of this program in Tataouine, was able in 2021 to launch his own company, the Southern Company for Well Drilling, after studying a project that lasted five years.
Through this video, Khaled introduces his project “Excavating Groundwater” and narrates the most prominent obstacles he encountered in achieving it.

CSR Program in Tataouine 2015

As a midway answer to these two answers, there was a third opinion about “Lead Qualification” that revealed a new aspect. Though many respondents might show interest in buying, there are very few who would really want to buy at that specific point in time. Though one can analyze all these through a specific method of experimentation there is no tool available from now on to measure or predict the same. Thus the sales department is under constant pressure to recognize and differentiate as who is a ready to buy respondent and who is just an anticipated respondent.

Bond of communication

Sending a clear message to the prospects that the organization has their welfare in mind and considers it as its priority by stating “How Can I help you” will go a long way in making them open up easily. Though it is not easy to please all the consumers all the time, it will definitely open up the channel of communication and bring in suggestions for new and better communication.
In short, for an organization looking to bring in or develop more leads, it needs to bring in a major shift in its style of working from marketing and only sales to problem detecting and problem-solving.